Terrence Taylor builds online community via video content
The New Creative
by Cassandra Bernard
Imagine being able to exchange video content for travel resources? Well, that is exactly what Terrence Taylor Media (TTM) has set out to do through a 100-day field trip around the world.
Terrence Taylor, founder of TTM, says young content creators living and working in Atlantic Canada should travel to see and experience the world, but that doesn’t mean they have to pack their bags and leave home behind for good. Content creation services like photography, video production, marketing, and podcasting can all be lucrative if partnered with the right collective of creatives to develop revenue streams through contract work, product endorsements, branding and partnerships. “This means we can build homes here in the region and have a home base, but not limit ourselves to just working here in the Maritimes,” he says.
To enterprise customers, TTM provides video content and social media strategies for businesses thriving in the digital world. For the community, TTM strives to support and retain Atlantic Canadian youth working as content creators, and on the social side of things, their mandate is to provide youth with the tools, networks and resources to find work through content creation. Combine all three aspects and the 100-day field trip acts as a way to demonstrate the value of video content and help it to be viewed as both art and as an export. “This project is based on the barter system, meaning no cash is exchanged in any transaction.”
Companies that sell products, flights, travel and experience tours, food and accommodations all need content, just like any other company. “What better way to build global networks and increase your companies’ visibility, in a world where humans on Earth are connected at the palm of our hands, then exchange video content that shares stories of humans from countries around the world?” says Taylor.
TTM will identify a travel experience to partake in, and will then determine its value. In exchange, TTM will provide the company with a video content package that matches the value of the travel experience and shows that experience from TTM’s perspective. “This builds TTM’s video series content portfolio, provides opportunities to travel around the world at minimum cost and increase business opportunities by expanding TTM’s global awareness as a leader in Eastern Canadian content creation,” explains Taylor.
So how can Islanders get involved? Any referrals or connections to people in the travel and tourism sectors are what TTM asks of the community. “PEI is a word of mouth province. That, plus social media, everyone can follow along to social media pages, share messages and videos and help increase awareness of the project,” says Taylor. “People will tell you your ideas won’t work, they will think you are crazy, but if you’re persistent, have a plan and believe in yourself, it doesn’t matter what anyone says. You can do anything as long as all your heart is in it.”