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“Let’s Talk Memory” is a new campaign to help raise public awareness and challenge the stigma of Alzheimer’s disease.

Beginning September 21 (the seventh-annual World Alzheimer's Day), Islanders can share their story or journey with Alzheimer’s on social media using the hashtag #LetsTalkMemory. Visit alzpei.ca for more information on dementia and to reach out for support.

Alzheimer's disease and other forms of dementia are degenerative brain diseases that affect thinking, memory, mood, behavior, and physical abilities. It is a disease that has a profound impact on those living with it, as well as their families and friends.

The Let’s Talk Memory campaign will include targeted local and social media, posters, feature stories about Islanders and educational components to increase awareness of the risk factors and early signs of dementia.

Prince Edward Island has an aging population, with more people living longer and healthier lives. An aging society is good news which offers new opportunities, but it brings challenges as well — including an increase in Alzheimer’s and other forms of dementia. Today, the latest data show that over half a million Canadians are living with dementia, and that number is expected to increase.

Alzheimer societies across Canada provide programs and support services for people with all forms of dementia, including Alzheimer's disease, and their caregivers.

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