Discover Charlottetown launches a new snowshoe program in January.
“We’re delighted to offer visitors the opportunity to explore the Island in a unique way during this magical time of year,” said Heidi Zinn, the Executive Director of Discover Charlottetown. As the destination marketing organization for the city, Discover Charlottetown strives to promote the city as a four season destination through marketing campaigns and product development initiatives. The organization’s latest initiative will provide participating hotels, inns and B&Bs in the city with snowshoes that they can offer to guests complimentary during their stay.
Discover Charlottetown has also worked alongside local organizations and groups with trail expertise including GoPEI, Cycle PEI and provincial and municipal partners to identify top snowshoeing trails across PEI. The organization has created user-friendly print and online trail guides to help visitors discover the Island’s winter-friendly trails.
Heidi says that accommodation providers have been quick to come onboard, with sixty pairs of snowshoes spoken for. www.DiscoverCharlottetown.com/snowshoe.