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From the Noticeboard

Heritage award nominations

Nominations are now open for the PEI Museum and Heritage Foundation Heritage Awards to be presented  [ ... ]

Gallery @ the Guild call for submissions

The Gallery @ The Guild is an (approx) 850 square foot, multi-purpose gallery space located in  [ ... ]

Designing PEI-inspired apparel 

The New Creative
by Cassandra Bernard

Designers Aidan Northcott, Ashley Paynter with Robbie Carruthers (left) and Dennis Trainor (right) from Just Passing Through, Wharf Rats (photo: Cassandra Bernard)The people, culture, lifestyle and natural beauty of Prince Edward Island are what inspire the designers of the Local Legends Apparel brand.

Co-owners Ashley Paynter Green, originally from the French River area, and Aidan Northcott, from Stewiacke, Nova Scotia (who now calls himself an honourary Islander), set out to create quality, PEI-inspired clothing that Islanders and honorary Islanders alike can be proud to wear. The company launched in June of 2016 and has since expanded their line and has collaborated with other local small businesses. “Though PEI is Canada’s smallest province, we have a rich history of small business. Some of our clothing is inspired by those businesses; we want to give Islanders a unique way to remember the businesses that shaped this Island,” Paynter Green says.

The two work hard on their collection of designs and are constantly throwing ideas at each other. “Once we come up with a possible phrase, we think about imagery that is iconic to the Island lifestyle—water, seagulls, bonfires, beverages, et cetera have all made an appearance in our creative process,” Northcott explains.

The initial idea for Local Legends was to specifically honour other local Island businesses. “We quickly found that some former business owners were hesitant to work with a new business, so we switched gears and repositioned our designs to honour past and present local businesses through relatable one liners and inside jokes,” Paynter Green says. Their designs can be spotted at local shops and markets, including their T-shirts that read “Peakes. Combo A. Sleep. Repeat.” and “Red Sands and Sun Tans.” Local Legends is currently partnered with CFCY and Q93 and their collection features shirts that read “Pump up the Haywire” and “Beers, Bonfires, and Hoedown” in support of the Christmas Miracle.

The two hope to one day open a physical location in the Charlottetown area where multiple local businesses can be showcased and where they can offer employment opportunities, and even to expand into other Atlantic Provinces in the future. “Local Legends Apparel has always been about honouring Prince Edward Island; what better way than to do than showcasing a variety of talented locals?” says Paynter Green.

Local Legends Apparel is available at Fisherman’s Wharf Lobster Suppers in Rustico, Sea Garden in Spring Brook, and online at www.LocalLegends.ca or at www.facebook.com/locallegendspei/.

Events Calendar

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Some Upcoming Events

Professor Marston and the Wonder Women

December 11–16
City Cinema 14A, coarse language, sexual content
Dir: Angela Robinson, US, 108  [ ... ]

Island Christmas Review at Harmony House

December 14 & 15 
Harmony House Theatre When putting together “The Island Christmas Revie [ ... ]

Home for the Holidays

December 15
Harbourfront Theatre Returning to the Harbourfront Theatre in Summerside on December 15, [ ... ]

Recent News & Articles

Singsong

Profile: Kelsea McLean by Jane Ledwell Students at Morell High School where choral leader Kelsea M [ ... ]

A gift of Island poetry: Diane Morrow

Curated by Deirdre Kessler LOON The single lovely bird
in this sudden pond
beside the bike trail
star [ ... ]

A good time

Summerside Farmers’ Market on Saturday mornings Way Up West
by Jan Cox "Love the people, love the [ ... ]