Sydonia Skerry markets her PEI-branded clothing
The New Creative
by Cassandra Bernard
When Islanders describe how proud they are to come from Prince Edward Island, they usually add how they were “born and raised.” Playing on this phrase and a dream of creating a custom, comfortable and affordable clothing brand, Sydonia Skerry created her business called True Born Islander.
“My whole life, I always took original things and made them my own,” Skerry says. “From a young age, I loved creating things for other people. Whether it was drawing, building, sculpting, and creating, basically anything creative.” Skerry started her process back in 2015 and after giving the brand the time it needed, the clothing line is becoming more and more known now with almost 3,000 Facebook followers and almost 2,000 Instagram followers. “Since then, other locals have created brands about Islanders, but the True Born Islander Brand is the original,” she says.
Inspired by all things Prince Edward Island, Skerry researched popular clothing designs, logo styles, colour choices to create a trendy brand she could offer to Islanders. The brand features a wide variety of hoodies, yoga pants, tank tops, t-shirts, hats and shorts, bags, and sweatpants. The list goes on! The line even features clothing for infants including onesies and toddler t-shirts.
The name True Born Islander was a catchy way for her to capture what it means to be a proud Islander. “It gives Islanders a way to represent their Island/home; something they are very proud of!” She also has a logo design option that says “Islander by Choice” for new Islanders and Islanders who call PEI their home by choice. “I have also expanded the brand by adding 11 other islands within Canada and the United States,” Skerry explains. The line features logos for other locations such as Vancouver Island, Newfoundland and Cape Breton Island.
Skerry hopes her True Born Islander brand will reach other islands across the globe in the future. “My ultimate goal is to make this brand go all over the world and reach every island, big or small, so everyone can have gear to show off their islander pride,” she says. “I started with the only place I have ever called home, Prince Edward Island. The Islander life is all I know. It’s in my blood and I wouldn’t change my home for anything; 100% my home, my lifestyle, my Island!”
Skerry says she is happy with the continued support she has gotten from Islanders. “A true born Islander creating something for Islanders, and giving them something so they can show just how proud they are of being islanders too.”
Check out True Born Islander on Facebook and Instagram @TrueBornIslander.