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Social media experiment in business branding

The New Creative
by Cassandra Bernard

Terrence Taylor and Lacey Koughan collect Instagram content. (photo: Sean Berrigan) Social media has taken over our lives. Some will say it is a bad thing, but young Island entrepreneur, Terrence Taylor, uses it to his advantage by using social media as a business branding tool. Along with Lacey Koughan and Charles Range, Taylor will embark on a 100 Day Field Trip on May 6, travelling to 20 different countries.

Taylor, creator of the TnT Food Experience, sold over 2,700 meals in under a year thanks to the way he used Instagram and Facebook to market his business. He knew he wasn’t going to be chopping vegetables in a kitchen all day. He has a stronger passion for reaching others through social media branding, content creation and marketing.

Koughan also knows the value of a social media following. She opened 24dance in 2016 at the age of 16, teaching dance to young girls in Charlottetown, along with 24strong, an online movement empowering young girls around the world.

Taylor, who also has an education in business, is using the 100 Day Field Trip to jumpstart to what he plans to do locally in PEI, which is to create an agency and bring this social media strategy back as a business tool to help young entrepreneurs implement their ideas. “My focus is influence and marketing and that’s why it’s about individuals building their brand and creating their own opportunity. If you can do that, and if you’re on PEI and you can build a social media following of 25,000, then you have already won. Tap into that and use it to our advantage. It’s young people doing cool things. Documenting ourselves doing cool things, and then showing the younger people: This is what you can do,” he explains. “Yes it’s a meal, but it’s also sharing of photographers photos and getting travel accommodations and luggage and wearing cool brands and partnering with tourism in those countries.”

The project is called a social media experiment because they will use social media in a variety of ways to create content. Taylor will document himself experiencing the various cultures. 

He will learn how to cook traditional foods, partake in the fitness and wellness regimes, have lunch with complete strangers and learn the history of these iconic locations. They will post daily vlogs, podcasts, contests, and a web series. “Every country that we do we will have the sickest pictures on my page. Hey, we’re coming to do this thing. We’re using the Internet to market people and businesses. Just feed us one meal and in turn for that we will come in and we’ll highlight your business,” Taylor says.

Koughan plans to meet different women and 24strong ambassadors from all over Canada. “I want to know what the struggles are for women and girls in Canada first so we can be helping the ones in Canada first. I know there are a lot of issues in Canada for women and girls that need to be addressed, especially Aboriginal women.”

Range is building his content platform for connecting with golf businesses and golf courses, and engaging with the youth golf communtiy.

Taylor will travel to Europe, Indonesia, Australia, Japan, Egypt, Peru, Bahamas, USA and more before he and Koughan meet up to finish off the trip driving across Canada. Range will manage the content and the analytics side of things, and will also join the trip at some point, but they are still in the planning stages. Follow the 100 Day Field Trip on Facebook and Instagram

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